What to consider when getting a website

Alastair Manning • August 9, 2023

In today's digital age, having a strong online presence is crucial for businesses, and organisations of all sizes. A well-designed and functional website serves as a virtual storefront, providing a platform to showcase products, services, or ideas to a global audience. However, diving into the world of website creation requires careful consideration and planning. Whether you're starting a new website from scratch or revamping an existing one, here are key factors to keep in mind:

Define Your Purpose and Goals

Before you delve into the process of website creation, it's essential to clearly define the purpose of your website. Are you aiming to sell products, share information, showcase your portfolio, or provide a platform for discussions? Understanding your objectives will guide all other decisions.

Choosing the Right Platform

There are numerous website-building platforms available, each with its own set of features and limitations. Consider factors such as your technical expertise, customisation options, scalability, and budget when choosing the platform that aligns with your needs.

Responsive Design is Non-Negotiable

With the majority of internet users accessing websites through mobile devices, responsive design is paramount. A website that adapts seamlessly to various screen sizes ensures a positive user experience and better search engine rankings.

User-Friendly Navigation

Simple and intuitive navigation is crucial for retaining visitors. Design your website's navigation hierarchy logically, making it effortless for users to find the information they're seeking.

High-Quality and Relevant Content

Compelling content is the cornerstone of any successful website. Craft well-researched, informative, and engaging content that resonates with your target audience, keeping them coming back for more.

Integration of SEO Strategies

Search engine optimisation (SEO) is vital for your website's visibility on search engines. Incorporate relevant keywords, optimise meta tags, and create high-quality backlinks to improve your website's search engine rankings.

Page Speed and Performance

Slow-loading websites lead to high bounce rates. Optimise images, leverage browser caching, and choose a reliable hosting provider to ensure your website loads quickly and performs well.

Security Measures

Protecting user data and maintaining a secure browsing experience is crucial. Implement SSL certificates, regular security updates, and robust authentication methods to safeguard your website and its visitors.

Analytics and Tracking

Utilise tools like Google Analytics to gather insights into your website's performance. Analysing user behavior and engagement can help you make informed decisions to enhance user experience.

Budgeting and Resources

Website creation involves costs beyond development, such as hosting, domain registration, and ongoing maintenance. Establish a budget and allocate resources accordingly to ensure your website's sustainability.

Creating a website in 2023 requires a strategic approach that considers various aspects, from user experience and design to security and performance. By following these considerations, you'll be better equipped to launch a website that effectively connects with your audience and achieves your goals.


If you're ready to establish a powerful online presence, our experienced team is here to help. We specialise in creating visually appealing and highly functional websites tailored to your needs. Contact us today to get started on your website journey.

FAQs

  • How long does it take to create a website?

    The timeline varies based on complexity, features, and resources. Simple websites can be up and running in a few weeks, while more intricate projects may take a few months.

  • What's the significance of SEO?

    SEO improves your website's visibility on search engines, driving organic traffic and increasing the chances of reaching your target audience.

  • Can I update my website's content after launch?

    Absolutely. Content management systems allow you to edit and update content even after your website is live.

  • Do I need coding skills to create a website?

    No, many website builders offer drag-and-drop interfaces, eliminating the need for extensive coding knowledge.

  • How often should I update my website?

    Regular updates keep your content fresh and relevant. Aim to update blog posts, news, and information at least once a month.

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